Olaf founded his self-titled brand at the age of 18. Despite the fact that the base is in Amsterdam, Olaf gets his inspiration from different countries and cultures. The nickname ØLÅF is therefore inspired by the travels that the brand made to Scandinavia, this is how the people there pronounce the Olaf "Eulaf".
Olaf is all about growing into something bigger, they are constantly expanding their knowledge and collection.
The brand is best known for the super comfy socks they sell, a bestseller like the Stripe Sans Tee's and their new partnership with Ace & Tate for sunglasses.