ON Cloudtilt where fashion and Swiss engineering meet

The ON Cloudtilt is not a shoe that found its way from the sports world to lifestyle; it is exactly the other way around. The silhouette originated as an exclusive collaboration with luxury fashion brand LOEWE and was subsequently released as an inline model for a wider audience. The result: one of the most sought-after sneakers of the moment, worn by those who cannot separate comfort and aesthetics.

At Bruut, you will find the ON Cloudtilt in the latest color schemes online and in our store in Hoofddorp.

A silhouette with a story

The LOEWE x ON Cloudtilt was the most requested product on the Lyst Index in Q2 2024, a spot normally reserved for the absolute top of fashion and streetwear. That says it all. The Cloudtilt has become a staple in the rotation of those who keep a close eye on the market, and the inline version makes it accessible without compromising on character.

What defines the Cloudtilt:

• CloudTec Phase® sole ON's most advanced cushioning, for the first time in a pure lifestyle sneaker
• Helion™ superfoam ultralight foam with high energy return
• Sock-like upper made of recycled mesh: breathable, close-fitting, and instantly comfortable
• Speed lacing on and off without the hassle
• Clean, minimalist profile strong enough to stand out, quiet enough for daily rotation

The Cloudtilt is designed purely as a lifestyle shoe, focused on comfort and stability for the city, not on speed or athletic performance.

Buy ON Cloudtilt in Hoofddorp at Bruut

Do you live or work in the Haarlemmermeer, Amsterdam, Haarlem, or Schiphol region? You can simply try out the Cloudtilt at Bruut on Concourslaan 23 in Hoofddorp . Check our current opening hours at bruut.nl.

We carry a carefully selected ON Running range featuring the Cloudtilt in the most relevant colorways of the season. Our team is here to help, whether you know exactly what you are looking for or are still exploring your options.

Bruut Hoofddorp Concourslaan 23, Hoofddorp

Order online at Bruut

Prefer from home? Order the ON Cloudtilt via bruut.nl with current stock by size and color, delivered quickly and easy to return.

• ✓ Free shipping from €100
• ✓ 30-day return
• ✓ Instant stock check by size
• ✓ All current color schemes

Frequently asked questions about the ON Cloudtilt

Is the ON Cloudtilt a lifestyle sneaker or a sports shoe? Pure lifestyle. The Cloudtilt was the first ON shoe ever with CloudTec Phase® technology outside the performance line, consciously designed as an everyday sneaker, not a running shoe. The technical foundation is there, but the starting point has always been style and daily comfort.

What is the connection to LOEWE? The silhouette originated as part of a collaboration between ON and the Spanish luxury brand LOEWE, where Swiss engineering and high-fashion design truly came together for the first time. The regular Cloudtilt inherits exactly the same sole structure and technology as the LOEWE version.

How does the ON Cloudtilt fit true to size? The Cloudtilt generally fits true to size, with a spacious toe box that adapts well to the foot. If in doubt, you can always come and try them on at our store in Hoofddorp.

What is the difference between the Cloudtilt and the Cloudmonster? The Cloudmonster has an oversized, distinctly chunky profile and is ON's statement silhouette. The Cloudtilt is sleeker, more subtle, and more focused on a clean everyday look: less volume, more precision.

The ON Cloudtilt is the shoe for those who know that the best sneakers don't scream they convince. Shop the collection via bruut.nl or visit our store at Concourslaan 23 in Hoofddorp.