U740 Oxford Blue

Brand: New Balance

Model / Series: 740 — U740

Color: Oxford Blue / Magic Blue

Article number: U740N7UT

Upper material: Breathable open knit mesh with angular synthetic overlays and molded TPU "N" logo

Midsole: ABZORB midsole with segmented cushioning for impact absorption

Outsole: Rubber outsole

Closure: Lace-up closure

Fit: Regular fit, true to size

Suitable for: Unisex, lifestyle, everyday wear

Product description: The New Balance U740 in Oxford Blue and Magic Blue is a timeless archive-inspired lifestyle sneaker that revives the charm of early 2000s running culture in a bold and considered tonal blue colourway. Originally rooted in the performance running silhouettes of that era, the 740 brings retro character and reliable comfort to everyday wear with a clean and effortless aesthetic. The rich Oxford Blue base is accented by lighter Magic Blue tones across the angular overlays and branding details, creating a cool and energetic monochromatic colourway that pairs effortlessly with a wide range of casual and streetwear-inspired outfits. The breathable open knit mesh upper keeps feet cool and well-ventilated throughout the day, while the angular synthetic overlays add structure and a distinctive retro-tech aesthetic to the silhouette. The molded TPU "N" logo delivers a signature New Balance archival detail. Underfoot, the ABZORB midsole with segmented cushioning provides reliable impact absorption and all-day comfort, while the rubber outsole ensures dependable grip on any surface. A clean and versatile unisex lifestyle sneaker that bridges early 2000s performance running heritage with modern everyday style.