BONNE, is a well-known term in Amsterdam. The founder of the clothing brand, Bonne Reijn works before he started the brand as a stylist and soon discovered that he was missing something in the clothing market.

Because of his compulsion to create something that would be timeless and suitable for everyone and any occasion.

In 2014 Bonne designed a number of black and white two-piece suits, which is how the Bonne Suits came to life in

The design of the suits is very minimalist, and that was done very consciously.

The suit is also called the "poor man's suit".

This slogan refers to the way in which poverty forces you to make the most of the minimum. The suits challenge the wearer to create an identity from a suit that does not show anything in itself.